pressroom  newsletters & press releases   New: Men's Grooming - a Trend to Watch Are big changes in France predictive of things to come in the U.S.?   100% Store Brand - A Success Story How a discounter meets the challenge of a private-label-only concept   The most profitable store?                                     A parapharmacy in Paris generates tremendous volume in a small space "We need it by Monday" For a new product: A quantitative study fielded & analyzed over a weekend   Naming Hershey's "Swoops" When Hershey developed the most important new product form since Kisses   Where do ideas come from? In Europe, we find ideas for concepts, positioning, packaging & advertising
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