Where do ideas come from? July: 2004:  In Europe, we find ideas for concepts, positioning, packaging & advertising . . . Get on board our August EuroMarketSearch click to continue The Uncertainty Principle April 2004:  To develop new products, you interact with consumers . . But beware of bias: Interaction may increase uncertainty . . . click to continue The most profitable store in  Europe? A small parapharmacy in Paris generates tremendous sales turnover in a small space. Is there a message here for hypermarkets?

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