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Positioning Builder™
research to optimize positioning,
advertising & package design by discovering unique benefits that differentiate a brand and create its identity
think conceptually research combines qualitative + quantitative interactive
methodologies to identify optimal brand positioning.
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L'Oréal was evaluating the
concept of skin care treatments offering the benefits of dermatological procedures.
Our
research measured the credibility and appeal of the advertising, alternative packages, and a professional endorser.
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Scarguard was created by a plastic surgeon to reduce the appearance
of scars.
Our
focus groups inspired a dual
positioning of preventative and curative benefits; then our quantitative survey validated
the new dual benefit positioning and the "MD"
brand identity as most differentiating and persuasive.
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If you are a marketer developing new products, restaging
a mature brand or considering a new advertising strategy - let's discuss how we can leverage think conceptually research to build the foundation of your
creative strategy.
Call
Alan Klein at 212 729 6064 or . . .
Send an e-mail by clicking here.
think conceptually © 2010 The Marketing Agency Paris
New York, LLC
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