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Package Builder™ research to construct package designs with impactful graphics, compelling copy
and superior functionality
think conceptually
research helps evaluate and refine packaging at the pre-prototype stage, before expensive molds are created, and later,
to ensure that shelf impact and persuasion are optimized.
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Our unique Package Builder methodology led to development of new packaging
architecture for Ice Breakers, as well as generating new benefit claims, brand names and line extensions for Hershey's confectionary
division.
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J&J developed a unique package delivery system to dispense skin
care lotion and protect contents from contamination; we tested an animated simulation online to measure consumer acceptance
of the system and price elasticity.
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If you are developing packaging for new products or to restage
a mature brand - let's discuss how we
can leverage think conceptually
research to construct package designs that stand out, intrigue and motivate.
Call
Alan Klein at 212 729 6064 or . . .
Send an e-mail by clicking here.
think conceptually © 2010 The Marketing Agency Paris
New York, LLC
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