Proprietary methodologies to help optimize brand impact, differentiation and persuasion through interaction with the end user:

Concept Builder©

A breakthrough: Target consumer interaction online evolves & refines concepts & positioning for new products, line extensions, and the restaging of mature brands. Quantitative accuracy plus rich consumer language: Thousands of open-end expressions of likes, dislikes and desired improvements plus name ideas

Alternative concepts are evaluated and strengths & weaknesses of each uncovered
Concept headlines may be used to stimulate consumer-language descriptions

Package Builder©

Functionality, stopping power & persuasiveness of packaging & point of sale materials is measured and improved through our interactive techniques. Both static & moving imagery can be used to present visual stimuli: 3D animated demonstrations provide more involving consumer "virtual" experiences with packages.

We can begin with your engineering drawings and create animated, full color demonstrations of functions, features, benefits
Packages can be examined in depth and detail by consumers, rotating front, back, side panels, with sound effects

Advertising Builder©

The effectiveness of alternative advertising executions can be tested during developmental stages. Our interactive methodologies assess print, storyboards, animatics and all other forms of advertising: As with all our online research, there is no bias, as respondents are in privacy and answer more openly, more honestly.

Q.I SocioProfiles©

Measures and correlates behavioral & attitudinal factors for more accurate prediction of future purchases, brand & category usage. Creates multi dimensional clusters that isolate consumer segments: We create unique profiles to better segment target users groups.