Iams was expanding its premium pet foods into Europe and needed to identify the optimal distribution and pricing strategies.
 
Our conceptual thinking and active role in establishing the infrastructure helped Iams launch its brand in France, and informed the pan-European strategic approach.

For Clairol, we initiated an agreement to import Klorane, the leading premium hair care brand in France.
 
Subsequently, insights from the Klorane experience directed the repositioning of Clairol Herbal Essences brand as a natural color enhancer, based on active plant extracts.