When Hershey developed an innovative
new product form, we created the name "Swoops" to position a Lifestyle Brand Identity.
Swoops
expresses the unique qualities of form and taste sensation in a name implying the on-the-go, enegetic lifestyle.
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Our product search in Europe for Lanco
Research uncovered a new micro-encapsulated patch containing essential oils of eucalyptus and citronella. Our associates at
the design spot in New York created a bold, attention-generating package.
The Skeeter Defense Patch is the first natural repellent to achieve planogram placement
in Walmart.
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