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Brand
Expander™ research to inform acquisition due
diligence and global expansion strategies by quantifying
the valuation of brand equities
think conceptually pre-acquisition research to help a personal care
leader evaluate the brand equities and line extension potential of these two multinational brands.
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We identified the categories of highest
potential for Right Guard line extensions that could complement our client's existing product lines, and the categories of
more limited potential.
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Our evaluation of Clearasil, the long-established
acne treatment, confirmed its strong potential for continued viability in an increasingly competitive category.
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If you are considering acquiring a consumer brand or business
- let's discuss how we can leverage
think conceptually research to illuminate the Due Diligence with an accurate assessment
of brand equities and potential for expansion.
Call
Alan Klein at 212 729 6064 or . . .
Send an e-mail by clicking here.
think conceptually © 2010 The Marketing Agency Paris
New York, LLC
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