Brand Expander Acquisition Research

Brand Expander™

research to inform acquisition due diligence and global expansion strategies by quantifying the valuation of brand equities

think conceptually pre-acquisition research to help a personal care leader evaluate the brand equities and line extension potential of these two multinational brands.

We identified the categories of highest potential for Right Guard line extensions that could complement our client's existing product lines, and the categories of more limited potential.

Our evaluation of Clearasil, the long-established acne treatment, confirmed its strong potential for continued viability in an increasingly competitive category.

If you are considering acquiring a consumer brand or business - let's discuss how we can leverage think conceptually research to illuminate the Due Diligence with an accurate assessment of brand equities and potential for expansion.

Call Alan Klein at 212 729 6064 or . . .

Send an e-mail by clicking here.