who we are 

 . . . catalysts who ignite business growth worldwide through ideas & initiatives

 . . . a fusion of strategic creativity & interactive research

 . . . a rapid reaction team of experienced professionals

what we think . . . what we do

 . . . our perspective, like our work, is distinctive

we think positioning should be the foundation for all brand communications

. . . as a persuasive, differentiating expression of the brand's unique benefits & qualities to its target consumers . . .

concept builder optimally positions a brand by identifying the most important benefits & points of competitive differentiation . . .

and helps us write more persuasive, compelling advertising copy

we think brand names & corporate identities should be inspiring, motivating, distinctive

. . . as created by imaginative people who study & experience the brand, and its positioning; great names do not emerge from computer name-generating programs

identity builder creatively names brands & companies by concentratimg on the most compelling and distinctive qualities . . .

while considering the competitive environment, channels of exposure, and global marketing potential

we think packaging is advertising at the point-of-sale where the majority of purchase decisions are made

. . . & in the home where the package reinforces the consumer's brand experience . . .

package wizard identifies the graphic elements & imagery of maximum stopping power, and the functional design features that enhances brand value . . .

and directs our creation of package copy that communicates the most differentiating benefits

we think brand equities should work hard to optimize brand & corporate growth

. . . by leveraging the growth potential of brands within defined parameters & facilitating entry into new categories & new markets

brand equity wizard leverages brand & corporate equities by exploring the range of extension opportunities globally . . .

while determining relative potential as well as inherent risks & limitations

we think the consumer should be the central focus of all marketing planning & development

. . . so we place an uncommonly sharp focus on the end user, to elicit needs, ideals, expectations, & to obtain accurate, unbiased research measurements

online interactive consumer research has been a specialty since 2000; we have pioneered this rapidly evolving medium to successfully develop new products, packaging, advertising . . .

our proprietary methodologies are faster, less costly, more accurate, more insightful

we think consumer focus is too important to be limited by geography or language

. . . and local customs & cultures demand local interaction for effective global branding

we think there are ideas for new products, new categories, new ingredients, & formulations to be found outside the US

. . . as well as packaging innovations, and inspiration for brand positioning & brand equity extensions

on the ground globally: the hypermarkets, parapharmacies, laboratories and trade shows in Europe and Asia can be an excellent source of ideas & insights . . .

we have been internationally based for over 20 years, discovering innovative new ideas for our clients

we think there can be opportunities for global expansion through partnerships with foreign based companies . . .

getting you there globally: we initiate alliances & joint-ventures with overseas companies that offer synergies . . .

& help with acquisitions to reduce risk and leverage resources